“The value I hold with my art does not start with the monetary, but instead in its creative, cultural and historical relevance – and its personal connection for the buyer.”
Artist Guno Park, in collaboration with Sugarlift Gallery, will be speaking on a panel this Friday at the Affordable Art Fair discussing the business side of the art industry – what it takes to make a sustainable and long-lasting career in art. We talked to Guno about the challenges of juggling the creative and professional aspects of his career, along with his love for the Brooklyn artistic community.
Hey Guno! Please introduce yourself and fill us in on what you’ve been working on recently.
My name is Guno Park. I am an artist. I’ve been working on small to mid-sized ballpoint pen drawings of people, places and things around me. I just sent off my drawings to LA, where I will be participating in a group show at Subliminal Projects. I also recently participated in a drawing session that was conceived by Jeremy Deller and organized by Brooklyn Museum where 21 artists had the privilege of drawing Iggy Pop for 4 hours. Those drawings will be exhibited at the Brooklyn Museum in the Fall of 2016.
As a creative, what do you find most challenging about working on the business side of your art?
What I find most challenging about the business side of art is finding the right people to work with, both buyers and dealers. The right people will have the same values as I do. Once I am in the company of the right people, things will fall into place with not much struggle. The value I hold with my art does not start with the monetary, but a creative, cultural and historical relevance, and a personal connection for the buyer. It’s finding the people that I can connect and share with that I find most challenging. I think it comes down to honesty and communication.
How has social media played a role in attracting an audience to your artwork?
Social media is a vehicle that has helped me tremendously to carry my message out there. I really appreciate the ability to connect with people from anywhere easily. It’s a platform to see what other artists are doing around the world and it’s allowed me to connect with those who are like minded. It’s brought me opportunities that would have been impossible without it.
We hear you’re a regular at Bathaus Drink ’n Draw. What about the Brooklyn artist community brings you back each week?
I’ve been a faithful, almost weekly, life drawer since my teenage years. It’s my sanctuary. So when I first found Drink ‘n Draw in Brooklyn roughly 5 years ago, I became a regular. There are other drawing sessions that I attend around NYC and Brooklyn, but the Bathaus Drink ‘n Draw brings together some of the most interesting people. I’ve become friends with many of them through it and I love everything about it very much.
Who are your favorite artists to follow on Instagram?
Learn more about GUNO PARK and visit Sugarlift Gallery at the AFFORDABLE ART FAIR.
The Affordable Art Fair kicks off to the public today in New York City. The goal of the fair is to create an inspiring and friendly atmosphere to those interested in buying art ranging from $100 – $10,000. Over 500 artists have gathered under one roof to showcase thousands of photographs, paintings, sculptures and prints.